Senegal: PPM trains Kolda pharmacy teams in advisory selling

As part of its policy to support counter staff, PPM Laboratories organized, on Saturday 13 June 2026, a training session in advisory selling for pharmacy assistants and several assistant pharmacists from Kolda and surrounding areas.
The PPM team, made up of Mrs Fatou Sène Diop, Simplice, Serge and Justin, was supported by Mr Samb from the PMS training unit, with participants coming notably from Vélingara, Dabo, Sédhiou and Dianamalary.

The aim of the session was to highlight key products from two PPM networks: for Network 1, Gynomax, B Vit Fort, Panol and Kinafon; for Network 2, Calseptine, Rhinex, Carbotoux and Bibactin, all selected to strengthen advice at the counter.

Mrs Fatou Sène Diop emphasized the uniqueness of Gynomax, the only product on the market to offer the Ovicure excipient, which drew interest from participants such as Dr Kandé, assistant at the Kaoussoulaye Pharmacy.

Practical discussions focused on storing the product in hot areas and on prescribing it for pregnant women, with a reminder that in early pregnancy the decision should be left to the gynaecologist or midwife.

For B Vit Fort and Panol, teams were encouraged to target new profiles such as three-wheeler and “jakarta” motorcycle drivers, who are exposed to muscular and lower back pain.

The dosing of the syrup form of Panol was detailed, while for Kinafon, participants were invited to extend counselling to male patients suffering from spasmodic pain.

On the Network 2 side, a hands-on demonstration allowed participants to experience the menthol taste of Calseptine, helping them better appropriate the product.

Justin reminded them that 80 to 90% of sore throats are of viral origin, versus 10 to 15% of bacterial origin, which supports the interest of Calseptine’s antiviral and antibacterial properties in advisory selling.

The Rhinex range was repositioned as an essential solution against flu, with PPM being the only laboratory to offer a “flash” tablet cold remedy, ensuring fast action at a price adapted to local purchasing power.
Carbotoux, intended for productive (chesty) cough, was explained in detail, stressing that a productive cough should not be “stopped” but supported, and that the 5% and capsule forms are suitable for diabetic patients.

Finally, Bibactin, an antibiotic subject to prescription, was recommended as a first-line option when the clinical situation allows, particularly during circumcision periods.
Dr Kandé warned of a possible interaction between Sulfamethoxazole/Trimethoprim and Metformin, urging teams to be cautious when dispensing Cotrim to diabetic patients.

Follow-up is planned through a field tour in July for PPM representatives in the area, complemented by remote support.